AppsBrief

The morning brief for people who run apps

If you ship apps, your numbers are scattered across five consoles that each answer one question and none of them talk. AppsBrief reads them every morning and sends one brief: a verdict, what actually changed since yesterday, and a drafted response to each thing worth acting on.

Request early accessPrivate beta — not open for public signup yet.

What it actually does

  • Grades the day. One verdict — green, amber or red — so a quiet day costs you ten seconds and a bad one gets your attention.
  • Notices what a dashboard cannot. A click-through rate that has climbed into invalid-traffic territory. Ad spend running into a funnel that is converting at zero. A surface that quietly stopped reporting days ago.
  • Drafts the response. Every finding arrives with a specific next step, not a chart to interpret.
  • Keeps score. Changes you ship get recorded with a baseline and a date to read the result, so nothing ships unmeasured.

Connects to what you already use

You connect each account yourself with Google sign-in, and you can pick a different Google account per surface — the one that owns each app's data is rarely the one you log in with. Google Play connects by inviting a read-only user instead, the same way other reporting tools do.

AdMobadmob.readonly
Daily ad revenue, impressions, clicks and match rate, so the brief can flag a revenue drop or a click-through rate that looks like invalid traffic.
Google Analytics 4analytics.readonly
Daily active users and sessions for your properties, so installs can be read against engagement rather than on their own.
Google Adsadwords
Campaign spend, installs and cost per install. Read-only in practice: AppsBrief never creates, pauses or edits a campaign, bid or asset.
Crashlytics (via BigQuery)bigquery.readonly
Crash counts and issue titles from the Crashlytics export you already own, so a release that starts crashing shows up next to the revenue it costs you.

Read-only, and it stays that way

  • Every scope we request is a read scope. AppsBrief cannot pause a campaign, change a bid, edit a listing or publish a release. It proposes; you decide.
  • We read reports, not your users. We pull aggregate reporting data — daily revenue, installs, sessions, crash counts. We do not request, receive or store personal data about the people who use your apps.
  • You can revoke at any time, from your Google Account or from inside AppsBrief, and access stops immediately.

The Privacy Policy sets out exactly what we access, why, how long we keep it and who it is shared with.

Who builds it

AppsBrief is built and run by an independent developer who uses it every morning on his own portfolio of published Android apps. It exists because the alternative was five browser tabs and a spreadsheet.

Questions, or want early access? support@appsbrief.com